Client:
Daniel Smith
Local Art Retailer
danielsmith.com
Problem:
The site in its current incarnation suffers from a number of issues, mostly related to navigation. The primary navigation, placed intuitively on the top, is reiterated on the left side bar in a convoluted, greatly expanded list that leads to confusion. Navigation by supplier brand sits just beneath the main nav with the same visual look and size, and would benefit greatly from the establishment of a visual hierarchy. Persistent navigation disappears from item pages, which doesn’t bode well for usability.
As well as navigational issues, the layout of the site is slightly cumbersome, with several size inconsistencies in rows and columns that don’t flow well. Items compete on their own page with suggested items (placed directly adjacent) and item customization choices, which are listed at length and would benefit from drop down menus.
Solution:
We will begin by building a new site map, to tighten categories and make sure the site follows a logical path. We will then focus on navigation, making sure it is as intuitive as possible by establishing a clear visual hierarchy and making use of established design conventions. We will finally focus on content layout, to make sure the site is visually appealing as well as functional.
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